7 Reasons Why I Drink & Drive

by Joe Mescher on March 15, 2010

Nothing beats a revving engine, the open road and a cold brew to top it all off.

That’s why God invented cup holders, after all (my first car didn’t even have cup holders, so I had to hold beers between my legs while I drove).

Yes sir, drinking and driving go together like ham and eggs.

Combustion and Carbonation…A Wonderful Mix

If you’ve never tried a water bottle full of schnapps or, as a last resort, a Mike’s Hard Lemonade on the highways and byways, let me share the 7 reasons why I drink and drive:

  1. Everything Blurs — Not Just the Center Line!
  2. You Can Pass on Double Yellows — Two Lines, No Problems!
  3. Traffic Lights are Optional!
  4. Left Turn on Red? OK!
  5. How Else Are You Going to Meet a Sexy Police Officer?
  6. Speed Limits are for Losers!
  7. Because the English Got it Right. Or is it Left?

Disclaimer: Do not try driving drunk to get home. You may be killed, or even worse.

Alright, let’s get serious for a minute here: DRUNK DRIVING IS EVIL

You can socialize and get drunk — at home. But is social media safer than heading out to the bar without a designated driver? Not so fast.

If you’re not ‘minding the store’ with respect to owning your name on the social web, securing what gets with your name stamped across it and locking out hacks from staining your good name, you’re headed for a crash.

I’m damn serious.

The reason we used a horrible example like drunk driving is because while 99.9% of the population thinks it is ridiculous to drive under the influence, about 1% of the population is aware of how important social media security is. So before you get too far into building a name or business, consider the harsh consequences of failing to protect your online brand.

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How Well Do You Share?

by Joe Mescher on March 9, 2010

NewsHow well do you share — that’s a question we’ve heard every since we were kids.

“Nice” people are supposed to share what they have with others, and it’s no different for businesses and brands. Our customers, fans and followers want us to share information that’s valuable and benefits us.

So, are you using social networking technology to effectively share where your constituents can find you?

Blogs, Microblogs and Instant Updates

Part of securing your brand is anchoring it as a frequently updated source of relevant information. You can make sure this is possible by using simple tools like Google FeedBurner.

Wait…isn’t FeedBurner just a blog feed tool?

Nope. In addition to sending out new blog content to subscribers, Feedburner now has a socialize application that pushes out scheduled and immediately published posts to Twitter.

Now you can assure your brand is protected from becoming stale!

The bottom line is that there are two elements to building an effective social media syndication network. The first is to secure your name on networks like Posterous and Twitter. Just as important though is making sure you populate your space on these networks with fresh content that fans want to share with their friends.

If you haven’t tried blogging yet, sign up for a free one on networks like WordPress. Got a blog, but not syndicating elsewhere? Try signing up for FeedBurner or Twitter Feed.

We know you’re good at sharing in the ‘real world’ — so go ahead and make your awesome ideas more accessible using social media networks. You can start by leaving us a comment below, or pinging us with an @reply on Twitter.

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Outspoken Profiles is Now Operational

March 8, 2010

Outspoken Profiles is fully operational — self-aware, you could say. We’re here to help you build a secure social media presence and avoid the pitfalls associated with “Brand Jacking”. Why is this important? Because there are people out there who want to commandeer your brand for their own gain. If cyber criminals perceive any monetary [...]

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Three Ways to Secure Your Social Media Brand Today

February 14, 2010

Securing your social media brand might not seem that important when you first start contributing on networks like Facebook and Twitter, but nothing could be further from the truth. You don’t have to be a big business to feel the heat of a ‘stolen’ profile. Think about the value of being recognized on social media [...]

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