How well do you share — that’s a question we’ve heard every since we were kids.
“Nice” people are supposed to share what they have with others, and it’s no different for businesses and brands. Our customers, fans and followers want us to share information that’s valuable and benefits us.
So, are you using social networking technology to effectively share where your constituents can find you?
Blogs, Microblogs and Instant Updates
Part of securing your brand is anchoring it as a frequently updated source of relevant information. You can make sure this is possible by using simple tools like Google FeedBurner.
Wait…isn’t FeedBurner just a blog feed tool?
Nope. In addition to sending out new blog content to subscribers, Feedburner now has a socialize application that pushes out scheduled and immediately published posts to Twitter.
Now you can assure your brand is protected from becoming stale!
The bottom line is that there are two elements to building an effective social media syndication network. The first is to secure your name on networks like Posterous and Twitter. Just as important though is making sure you populate your space on these networks with fresh content that fans want to share with their friends.
If you haven’t tried blogging yet, sign up for a free one on networks like WordPress. Got a blog, but not syndicating elsewhere? Try signing up for FeedBurner or Twitter Feed.
We know you’re good at sharing in the ‘real world’ — so go ahead and make your awesome ideas more accessible using social media networks. You can start by leaving us a comment below, or pinging us with an @reply on Twitter.
